Director
WiFore Consulting Ltd

www.wifore.com

Nick Hunn advises on all aspect of wireless design and applications through his role in WiFore Consulting. He is actively involved in developing the Bluetooth standards, particularly in the area of Health, Smart Energy and M2M. He is a member of the Mobile Data Association, where he takes a special responsibility for promoting the development of eHealth to Government bodies, mobile networks and device manufacturers. Nick has over thirty years of experience in design and technical evangelisation, developing a diverse range of products, ranging from robot vision systems to laser gyroscopes, M2M communications systems and semiconductor processing equipment. He was also responsible for a world leading range of sperm and embryo freezers which won the Queen’s Award for Technology. Over the last fifteen years, Nick has been heavily involved with wireless standards and has been intimately involved with the development of Bluetooth. He is now one of the key evangelists for the new low energy Bluetooth technology. He has been described as a “technology optimist”. Within the Bluetooth standards group, Nick is Chair of the Bluetooth evangelisation committee and co-chair of the Medical Working Group. He is also the Bluetooth liaison officer for the Continua Health Alliance. He has been heavily involved in defining the new Bluetooth low power standard for web connected devices. Key areas of expertise: • Short Range Wireless Technology (Bluetooth, Wi-Fi, proprietary, ZigBee) • M2M Applications – optimised end to end designs • Produce Design – design for high volume manufacture • Produce Style and Usability – innovative designs for consumers • Disruptive Design – changing the market paradigm through new materials and connectivity Nick is well know as a writer and conference speaker, where he is recognised for his role in presenting the reality of technology – explaining the real world issues in deploying wireless and designing products. He has just completed his first book – “The essentials of Short Range Wireless”, which will be published in July 2010. He is a fervent advocate for better design and usability, believing that if we want to expand wireless connectivity then we need to make it fit the customer’s needs rather than the technologist’s dreams.